- Selected Work •
Different problems.One obsession with craft.
A scroll through recent work airline cabins to
retail counters, private banking to the open trail.
© 2025 Mohamad Abu Abbas
Designed with precision and care
All rights reserved
MO
01 — Brand Campaign
Fly Emirates
Client · Emirates Airlines
Year · 2025
Redesigned the airline booking experience by making flight search more visible, displaying full round-trip pricing upfront, and surfacing key flight information earlier in the journey. The result is a faster, more transparent booking flow that reduces friction and delivers a premium user experience.
View case study
02 — Mobile Banking App
NBK SmartWealth
App
Client · National Bank of Kuwait
Year · 2025
Redesigned SmartWealth's onboarding and identity verification experience to improve clarity, trust, and accessibility across iOS and Android. The new guided flow simplifies verification with clear progress indicators, stronger visual hierarchy, and an intuitive step-by-step process that helps users complete onboarding with confidence.
View case study
03 — Product Design
HR Dashboard
Client · Enterprise SaaS
Year · 2026
Designed TrainingOps, an HR dashboard that centralizes registrations, payments, training progress, and performance insights into a single decision-focused interface. The dashboard enables HR teams to quickly monitor key metrics, identify bottlenecks, and manage training programs more efficiently.
View case study
05 — Lifestyle & Editorial
Apex Adventure
Client · Outdoor Sports Brand
Year · 2026
Designed Apex Adventure, a mobile app concept that helps users discover sports, join activity-based communities, and share real-world adventures. By focusing on sport-first exploration and crew-based social connections, the app encourages users to move from inspiration to active participation.
View case study
04 — Dual-Screen Interface
Kiora POS
Client · Retail Point of Sale
Year · 2026
Designed and developed Kiora POS, a modern point-of-sale system that helps retail stores, supermarkets, cafés, restaurants, and pharmacies manage sales, inventory, customers, and reporting from one intuitive platform. The focus was on creating a fast, reliable, and easy-to-use interface that streamlines daily operations while delivering a professional experience for both staff and business owners.
View case study
06 — ANY LANGUAGE IN, ENGLISH OUT
TOMO
Type • AI Friend & Interview Coach
Year · 2026
Designed and developed Tomo, an Al-powered interview and conversation coach that helps people who work in English but think in Arabic practice speaking, build confidence, and prepare for real job interviews. Users reply by voice or text in English, Arabic, or Franco (Arabizi) and Tomo always answers back in clear, natural English. The focus was on creating a warm, judgment-free experience that meets people in their own language while turning what they actually said into confident English they can carry into the room.
View case study
- Selected Work •
Different problems.One obsession with craft.
A scroll through recent work airline cabins to
retail counters, private banking to the open trail.
© 2025 Mohamad Abu Abbas
Designed with precision and care
All rights reserved
MO
01 — Brand Campaign
Fly Emirates
Client · Emirates Airlines
Year · 2025
Redesigned the airline booking experience by making flight search more visible, displaying full round-trip pricing upfront, and surfacing key flight information earlier in the journey. The result is a faster, more transparent booking flow that reduces friction and delivers a premium user experience.
View case study
02 — Mobile Banking App
NBK SmartWealth App
Client · National Bank of Kuwait
Year · 2025
Redesigned SmartWealth's onboarding and identity verification experience to improve clarity, trust, and accessibility across iOS and Android. The new guided flow simplifies verification with clear progress indicators, stronger visual hierarchy, and an intuitive step-by-step process that helps users complete onboarding with confidence.
View case study
03 — Product Design
HR Dashboard
Client · Enterprise SaaS
Year · 2026
Designed TrainingOps, an HR dashboard that centralizes registrations, payments, training progress, and performance insights into a single decision-focused interface. The dashboard enables HR teams to quickly monitor key metrics, identify bottlenecks, and manage training programs more efficiently.
View case study
04 — Dual-Screen Interface
Kiora POS
Client · Retail Point of Sale
Year · 2026
Designed and developed Kiora POS, a modern point-of-sale system that helps retail stores, supermarkets, cafés, restaurants, and pharmacies manage sales, inventory, customers, and reporting from one intuitive platform. The focus was on creating a fast, reliable, and easy-to-use interface that streamlines daily operations while delivering a professional experience for both staff and business owners.
View case study
05 — Lifestyle & Editorial
Apex Adventure
Client · Outdoor Sports Brand
Year · 2026
Designed Apex Adventure, a mobile app concept that helps users discover sports, join activity-based communities, and share real-world adventures. By focusing on sport-first exploration and crew-based social connections, the app encourages users to move from inspiration to active participation.
View case study
06 — ANY LANGUAGE IN, ENGLISH OUT
TOMO
Type • AI Friend & Interview Coach
Year · 2026
Designed and developed Tomo, an Al-powered interview and conversation coach that helps people who work in English but think in Arabic practice speaking, build confidence, and prepare for real job interviews. Users reply by voice or text in English, Arabic, or Franco (Arabizi) and Tomo always answers back in clear, natural English. The focus was on creating a warm, judgment-free experience that meets people in their own language while turning what they actually said into confident English they can carry into the room.
View case study
MO
- Selected Work •
Different problems.One obsession with craft.
A scroll through recent work airline cabins to
retail counters, private banking to the open trail.
Let's build something
clean and unforgettable.
© 2025 Mohamad Abu Abbas
Designed with precision and care
All rights reserved
01 — Brand Campaign
Fly Emirates
Client · Emirates Airlines
Year · 2025
Redesigned the airline booking experience by making flight search more visible, displaying full round-trip pricing upfront, and surfacing key flight information earlier in the journey. The result is a faster, more transparent booking flow that reduces friction and delivers a premium user experience.
View case study
02 — Mobile Banking App
NBK SmartWealth App
Client · National Bank of Kuwait
Year · 2025
Redesigned SmartWealth's onboarding and identity verification experience to improve clarity, trust, and accessibility across iOS and Android. The new guided flow simplifies verification with clear progress indicators, stronger visual hierarchy, and an intuitive step-by-step process that helps users complete onboarding with confidence.
View case study
03 — Product Design
HR Dashboard
Client · Enterprise SaaS
Year · 2026
Designed TrainingOps, an HR dashboard that centralizes registrations, payments, training progress, and performance insights into a single decision-focused interface. The dashboard enables HR teams to quickly monitor key metrics, identify bottlenecks, and manage training programs more efficiently.
View case study
04 — Dual-Screen Interface
Kiora POS
Client · Retail Point of Sale
Year · 2026
Designed and developed Kiora POS, a modern point-of-sale system that helps retail stores, supermarkets, cafés, restaurants, and pharmacies manage sales, inventory, customers, and reporting from one intuitive platform. The focus was on creating a fast, reliable, and easy-to-use interface that streamlines daily operations while delivering a professional experience for both staff and business owners.
View case study
05 — Lifestyle & Editorial
Apex Adventure
Client · Outdoor Sports Brand
Year · 2026
Designed Apex Adventure, a mobile app concept that helps users discover sports, join activity-based communities, and share real-world adventures. By focusing on sport-first exploration and crew-based social connections, the app encourages users to move from inspiration to active participation.
View case study
06 — ANY LANGUAGE IN, ENGLISH OUT
TOMO
Type • AI Friend & Interview Coach
Year · 2026
Designed and developed Tomo, an Al-powered interview and conversation coach that helps people who work in English but think in Arabic practice speaking, build confidence, and prepare for real job interviews. Users reply by voice or text in English, Arabic, or Franco (Arabizi) and Tomo always answers back in clear, natural English. The focus was on creating a warm, judgment-free experience that meets people in their own language while turning what they actually said into confident English they can carry into the room.
View case study